Cello Memory Care
Cost data not yet available
Assisted Living, Memory Care
3321 Oak St · Florence, OR 97439 · Lic. #50R280 (OR) · 48 certified beds
Active · Verify on official state lookup (opens in a new tab)
Are you the operator? Claim this profile. Corrections are free, always.
In Florence, Oregon, New Friends Memory and Residential Care of Florence is listed as an assisted living community. The OR licensing record reads "Active" for this listing. Its reported capacity is 48 beds. Our copy of the inspection record holds 170 citations, the newest dated 5 January 2026. Every fact above comes from the public records listed in the sources section on this page. The newest source file we hold for this listing is dated September 2026.
State licensing agency · Source data September 2026
Staffing rating
Not publishedQuality-measure rating
Not publishedInspections on record
170
Cited deficiencies
170
Staffing rating
Not publishedQuality-measure rating
Not publishedInspections on record
170
Cited deficiencies
170
Records from March 2010 to January 2026.
June 15, 2016 · Licensing Violation
Citation FL166289Oregon Department of Human Services recorded a licensing violation on 2016-06-15 under report FL166289 for Failed to provide safe environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
June 12, 2016 · Abuse: Neglect
Citation FL166212Oregon Department of Human Services recorded a abuse: neglect on 2016-06-12 under report FL166212 for Failed to provide oversight and monitoring of change of condition. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
June 10, 2016 · Abuse: Neglect
Citation FL166255Oregon Department of Human Services recorded a abuse: neglect on 2016-06-10 under report FL166255 for Failed to provide a safe medication administration system. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
June 10, 2016 · Abuse: Neglect
Citation FL166256Oregon Department of Human Services recorded a abuse: neglect on 2016-06-10 under report FL166256 for Failed to provide a safe medication administration system. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
June 5, 2016 · Licensing Violation
Citation ES166093Oregon Department of Human Services recorded a licensing violation on 2016-06-05 under report ES166093 for Failed to provide a safe medication administration system. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
June 4, 2016 · Abuse: Neglect
Citation FL166092Oregon Department of Human Services recorded a abuse: neglect on 2016-06-04 under report FL166092 for Failed to provide a safe medication administration system. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
May 24, 2016 · Licensing Violation
Citation OR0001112903Oregon Department of Human Services recorded a licensing violation on 2016-05-24 under report OR0001112903 for Failed to provide a homelike environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
May 14, 2016 · Licensing Violation
Citation ES165819Oregon Department of Human Services recorded a licensing violation on 2016-05-14 under report ES165819 for Failed to provide safe environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
April 22, 2016 · Abuse: Neglect
Citation ES165556Oregon Department of Human Services recorded a abuse: neglect on 2016-04-22 under report ES165556 for Failed to properly plan care. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
April 16, 2016 · Licensing Violation
Citation FL166889Oregon Department of Human Services recorded a licensing violation on 2016-04-16 under report FL166889 for Failed to provide safe environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
April 1, 2016 · Abuse: Sexual abuse
Citation FL165297Oregon Department of Human Services recorded a abuse: sexual abuse on 2016-04-01 under report FL165297 for Failed to properly plan care. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
November 12, 2015 · Licensing Violation
Citation ES153560Oregon Department of Human Services recorded a licensing violation on 2015-11-12 under report ES153560 for Failed to provide safe environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
October 15, 2015 · Licensing Violation
Citation FL153234Oregon Department of Human Services recorded a licensing violation on 2015-10-15 under report FL153234 for Failed to properly plan care. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
October 14, 2015 · Abuse: Physical Abuse
Citation FL153178Oregon Department of Human Services recorded a abuse: physical abuse on 2015-10-14 under report FL153178 for Failed to protect resident from rough treatment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
October 14, 2015 · Licensing Violation
Citation ES153235Oregon Department of Human Services recorded a licensing violation on 2015-10-14 under report ES153235 for Failed to properly plan care. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
October 13, 2015 · Abuse: Neglect
Citation ES153143Oregon Department of Human Services recorded a abuse: neglect on 2015-10-13 under report ES153143 for Failed to administer ordered medication. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
October 13, 2015 · Abuse: Neglect
Citation ES153144BOregon Department of Human Services recorded a abuse: neglect on 2015-10-13 under report ES153144B for Failed to provide service. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
October 3, 2015 · Abuse: Neglect
Citation FL153091Oregon Department of Human Services recorded a abuse: neglect on 2015-10-03 under report FL153091 for Failed to perform adequate screening or assessment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
August 26, 2015 · Abuse: Neglect
Citation FL152618Oregon Department of Human Services recorded a abuse: neglect on 2015-08-26 under report FL152618 for Failed to provide safe environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
August 14, 2015 · Abuse: Neglect
Citation FL152492Oregon Department of Human Services recorded a abuse: neglect on 2015-08-14 under report FL152492 for Failed to provide safe environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
No fines or enforcement actions from the state licensing agency are in our data for this provider yet.
Staffing hours are published for nursing homes and for no other kind of provider. Federal law requires Medicare- and Medicaid-certified nursing homes to file payroll-based nurse hours with CMS every quarter, and no agency collects the same return from assisted living communities.
Ownership information not yet on file.
Watch this facility: new record changes publish to an RSS feed any feed reader can follow. No signup.
Each line is a difference between two readings of a government file. It says what the source reported, not what the provider did.
Jul 24, 2026First appeared in our data
This listing first appeared in the government file we read. That is usually when it entered the file, not the day it opened.
Reported by Oregon ODHS
Ratings, inspections, and penalties are public records, reproduced in plain English without edits to their substance. View source records · What these measures mean.
Genworth CareScout Cost of Care Survey · 2025
This provider doesn't publish a specific price to us. Below is the typical OR range for the care type(s) it offers. Use it as context, not a quote.
Assisted Living
Median · OR$6,875/moMemory Care
Median · OR$8,594/moOther licensed providers in Florence, with their own public records.
Cost data not yet available
Cost data not yet available
Cost data not yet available
A comparison puts both public records in one view and marks any measure the two are not held to alike, so a blank never reads as a bad score.
Deciding between options? Complete Guide to Assisted Living (2026)
Request info and we'll pass it directly to New Friends Memory and Residential Care of Florence, or call them at 5419028821 if you'd rather talk now.
Each block below is one file we read, the date on that file, and the fields on this page that came from it. The date is when the source published or we retrieved it, not the day we last looked at this listing.
Read how we handle every file on the data sources page.