Media kit

Press

Organization copy, Index highlights, and downloadable charts for reporters. Cost figures stay sourced. Gaps stay gaps.

Organization boilerplate

ElderCareCosts is a cost-first senior care resource. We publish care costs by care type, state, and city with the source and date on every number. We list licensed providers from government records, not just the ones that pay. We explain how families actually pay: Medicaid, veterans benefits, insurance, and what happens when the money runs out. We do not hide prices behind forms. We do not have commissioned advisors. We do not remove providers for bad inspection results, and we do not let anyone pay to bury them. Authorship: ElderCareCosts Research (Organization). Not medical, legal, or financial advice.

Longer version: About ElderCareCosts. Money model: How we make money.

Data journalism series

Twelve Neon-backed nursing home cuts: PE and REIT ownership, staffing ratios, CMS fine totals, and deficiency trends. Each piece includes a chart and a CSV download. Draft and noindex until review.

Open the nursing home data journalism series

The ElderCareCosts 2026 Cost of Senior Care Index: highlights

Four-year national change uses published Genworth (2020) and CareScout (2024) survey toplines. Monthly medians come from published, non-demo state records when enough states report. This is not a state-by-state trend table.

National senior care cost highlights from the 2026 Index
Care type	2020 annual	2024 annual	Change	Neon monthly median
In-Home Care	$53,768	$75,504	+40.4%	$6,848
Home Health Care	$54,912	$77,792	+41.7%	$6,848
Adult Day Care	$19,240	$26,004	+35.2%	$2,557
Assisted Living	$51,600	$70,800	+37.2%	$6,528
Nursing Homes	$93,075	$111,325	+19.6%	$11,029

Full tables and CSV: 2026 Cost of Senior Care Index.

Downloadable charts

SVG charts for stories and social. Credit ElderCareCosts Research. Source lines are printed on each file.

National senior care costs, 2024
Download SVG
Published CareScout 2024 annual survey toplines by care type. Not a state trend.
National senior care costs, 2020 baseline
Download SVG
Published Genworth 2020 annual survey toplines by care type.

Per-metro data cuts

When a reporter asks for local numbers, generate a pack with one command. Example for Phoenix:

pnpm press:metro-pack -- Phoenix

Also accepts pnpm press:metro-pack -- "Phoenix numbers" or pnpm press:metro-pack -- --metro=Phoenix --state=AZ. Output lands in tmp/press-packs/<slug>-<state>/ with a fact sheet, CSV, city-vs-state chart, boilerplate, and attribution.

Press release (draft)

Index launch release copy is marked draft for review and stays noindex until cleared.

Read the 2026 Index press release draft

Media contact

Email [email protected]. Ask for a metro pack by city name. We will not invent a figure that is not in the published record.