Cello Memory Care
Cost data not yet available
Assisted Living, Memory Care
3321 Oak St · Florence, OR 97439 · Lic. #50R280 (OR) · 48 certified beds
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In Florence, Oregon, New Friends Memory and Residential Care of Florence is listed as an assisted living community. The OR licensing record reads "Active" for this listing. Its reported capacity is 48 beds. Our copy of the inspection record holds 170 citations, the newest dated 5 January 2026. Every fact above comes from the public records listed in the sources section on this page. The newest source file we hold for this listing is dated September 2026.
State licensing agency · Source data September 2026
Staffing rating
Not publishedQuality-measure rating
Not publishedInspections on record
170
Cited deficiencies
170
Staffing rating
Not publishedQuality-measure rating
Not publishedInspections on record
170
Cited deficiencies
170
Records from March 2010 to January 2026.
January 10, 2017 · Licensing Violation
Citation OR0001227201Oregon Department of Human Services recorded a licensing violation on 2017-01-10 under report OR0001227201 for Failed to provide a homelike environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
January 10, 2017 · Licensing Violation
Citation OR0001227202Oregon Department of Human Services recorded a licensing violation on 2017-01-10 under report OR0001227202 for Failed to provide appropriate staffing. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
December 22, 2016 · Licensing Violation
Citation FL179184Oregon Department of Human Services recorded a licensing violation on 2016-12-22 under report FL179184 for Failed to provide a safe medication administration system. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
December 20, 2016 · Licensing Violation
Citation FL168902BOregon Department of Human Services recorded a licensing violation on 2016-12-20 under report FL168902B for Failed to provide service. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
December 20, 2016 · Abuse: Neglect
Citation FL168902COregon Department of Human Services recorded a abuse: neglect on 2016-12-20 under report FL168902C for Failed to provide service. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
December 6, 2016 · Abuse: Financial abuse
Citation ES168873Oregon Department of Human Services recorded a abuse: financial abuse on 2016-12-06 under report ES168873 for Failed to provide safe environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
December 2, 2016 · Abuse: Neglect
Citation FL168775Oregon Department of Human Services recorded a abuse: neglect on 2016-12-02 under report FL168775 for Failed to provide a safe medication administration system. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
November 29, 2016 · Licensing Violation
Citation CO16350Oregon Department of Human Services recorded a licensing violation on 2016-11-29 under report CO16350 for Failed to address resident's behavior. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
November 9, 2016 · Abuse: Financial abuse
Citation FL168342Oregon Department of Human Services recorded a abuse: financial abuse on 2016-11-09 under report FL168342 for Failed to protect resident from financial exploitation. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
November 3, 2016 · Abuse: Neglect
Citation FL168309Oregon Department of Human Services recorded a abuse: neglect on 2016-11-03 under report FL168309 for Failed to follow care plan. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
September 20, 2016 · Licensing Violation
Citation FL167641Oregon Department of Human Services recorded a licensing violation on 2016-09-20 under report FL167641 for Failed to provide safe environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
September 17, 2016 · Abuse: Neglect
Citation ES167612Oregon Department of Human Services recorded a abuse: neglect on 2016-09-17 under report ES167612 for Failed to provide safe environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
September 17, 2016 · Abuse: Neglect
Citation FL167571Oregon Department of Human Services recorded a abuse: neglect on 2016-09-17 under report FL167571 for Failed to provide safe environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
September 13, 2016 · Abuse: Neglect
Citation FL167509Oregon Department of Human Services recorded a abuse: neglect on 2016-09-13 under report FL167509 for Failed to provide service. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
September 10, 2016 · Licensing Violation
Citation FL167467Oregon Department of Human Services recorded a licensing violation on 2016-09-10 under report FL167467 for Failed to provide safe environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
August 23, 2016 · Abuse: Verbal/Mental abuse
Citation FL167243Oregon Department of Human Services recorded a abuse: verbal/mental abuse on 2016-08-23 under report FL167243 for Failed to provide safe environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
July 21, 2016 · Abuse: Neglect
Citation CO16237Oregon Department of Human Services recorded a abuse: neglect on 2016-07-21 under report CO16237 for Failed to provide safe environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
July 18, 2016 · Abuse: Verbal/Mental abuse
Citation FL166706Oregon Department of Human Services recorded a abuse: verbal/mental abuse on 2016-07-18 under report FL166706 for Failed to protect resident from verbal abuse. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
July 4, 2016 · Licensing Violation
Citation ES166531Oregon Department of Human Services recorded a licensing violation on 2016-07-04 under report ES166531 for Failed to provide safe environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
June 24, 2016 · Abuse: Neglect
Citation FL166400Oregon Department of Human Services recorded a abuse: neglect on 2016-06-24 under report FL166400 for Failed to provide safe environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
No fines or enforcement actions from the state licensing agency are in our data for this provider yet.
Staffing hours are published for nursing homes and for no other kind of provider. Federal law requires Medicare- and Medicaid-certified nursing homes to file payroll-based nurse hours with CMS every quarter, and no agency collects the same return from assisted living communities.
Ownership information not yet on file.
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Each line is a difference between two readings of a government file. It says what the source reported, not what the provider did.
Jul 24, 2026First appeared in our data
This listing first appeared in the government file we read. That is usually when it entered the file, not the day it opened.
Reported by Oregon ODHS
Ratings, inspections, and penalties are public records, reproduced in plain English without edits to their substance. View source records · What these measures mean.
Genworth CareScout Cost of Care Survey · 2025
This provider doesn't publish a specific price to us. Below is the typical OR range for the care type(s) it offers. Use it as context, not a quote.
Assisted Living
Median · OR$6,875/moMemory Care
Median · OR$8,594/moOther licensed providers in Florence, with their own public records.
Cost data not yet available
Cost data not yet available
Cost data not yet available
A comparison puts both public records in one view and marks any measure the two are not held to alike, so a blank never reads as a bad score.
Deciding between options? Complete Guide to Assisted Living (2026)
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