Cello Memory Care
Cost data not yet available
Assisted Living, Memory Care
3321 Oak St · Florence, OR 97439 · Lic. #50R280 (OR) · 48 certified beds
Active · Verify on official state lookup (opens in a new tab)
Are you the operator? Claim this profile. Corrections are free, always.
In Florence, Oregon, New Friends Memory and Residential Care of Florence is listed as an assisted living community. The OR licensing record reads "Active" for this listing. Its reported capacity is 48 beds. Our copy of the inspection record holds 170 citations, the newest dated 5 January 2026. Every fact above comes from the public records listed in the sources section on this page. The newest source file we hold for this listing is dated September 2026.
State licensing agency · Source data September 2026
Staffing rating
Not publishedQuality-measure rating
Not publishedInspections on record
170
Cited deficiencies
170
Staffing rating
Not publishedQuality-measure rating
Not publishedInspections on record
170
Cited deficiencies
170
Records from March 2010 to January 2026.
August 10, 2015 · Abuse: Neglect
Citation FL152442Oregon Department of Human Services recorded a abuse: neglect on 2015-08-10 under report FL152442 for Failed to assure that a qualified caregiver was present. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
August 1, 2015 · Abuse: Neglect
Citation FL166210Oregon Department of Human Services recorded a abuse: neglect on 2015-08-01 under report FL166210 for Failed to intervene when resident's condition changed. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
July 31, 2015 · Abuse: Neglect
Citation FL152338Oregon Department of Human Services recorded a abuse: neglect on 2015-07-31 under report FL152338 for Failed to follow care plan. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
July 17, 2015 · Abuse: Neglect
Citation FL152180Oregon Department of Human Services recorded a abuse: neglect on 2015-07-17 under report FL152180 for Failed to provide safe environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
July 13, 2015 · Abuse: Neglect
Citation ES152058Oregon Department of Human Services recorded a abuse: neglect on 2015-07-13 under report ES152058 for Failed to address resident's behavior. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
July 9, 2015 · Abuse: Neglect
Citation FL152037Oregon Department of Human Services recorded a abuse: neglect on 2015-07-09 under report FL152037 for Failed to provide safe environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
July 3, 2015 · Abuse: Neglect
Citation FL152036Oregon Department of Human Services recorded a abuse: neglect on 2015-07-03 under report FL152036 for Failed to provide a safe medication administration system. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
May 30, 2015 · Abuse: Neglect
Citation FL151428Oregon Department of Human Services recorded a abuse: neglect on 2015-05-30 under report FL151428 for Failed to provide or assist with hygiene. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
May 28, 2015 · Abuse: Financial abuse
Citation FL151404Oregon Department of Human Services recorded a abuse: financial abuse on 2015-05-28 under report FL151404 for Failure to provide a system that prevents theft or misuse of medication. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
May 27, 2015 · Abuse: Neglect
Citation FL151820Oregon Department of Human Services recorded a abuse: neglect on 2015-05-27 under report FL151820 for Failed to provide a safe medication administration system. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
May 2, 2015 · Abuse: Involuntary Seclusion
Citation FL151155Oregon Department of Human Services recorded a abuse: involuntary seclusion on 2015-05-02 under report FL151155 for Failed to protect resident from involuntary seclusion. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
April 5, 2015 · Abuse: Neglect
Citation ES150878Oregon Department of Human Services recorded a abuse: neglect on 2015-04-05 under report ES150878 for Failed to provide safe environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
April 3, 2015 · Licensing Violation
Citation FL150875BOregon Department of Human Services recorded a licensing violation on 2015-04-03 under report FL150875B for Failed to protect resident from verbal abuse. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
January 22, 2015 · Abuse: Neglect
Citation FL150060Oregon Department of Human Services recorded a abuse: neglect on 2015-01-22 under report FL150060 for Failed to provide safe environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
January 14, 2015 · Abuse: Neglect
Citation ES159934Oregon Department of Human Services recorded a abuse: neglect on 2015-01-14 under report ES159934 for Failed to provide safe environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
January 13, 2015 · Abuse: Neglect
Citation ES159924Oregon Department of Human Services recorded a abuse: neglect on 2015-01-13 under report ES159924 for Failed to provide safe environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
December 12, 2014 · Licensing Violation
Citation FL149599Oregon Department of Human Services recorded a licensing violation on 2014-12-12 under report FL149599 for Failed to provide a safe medication administration system. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
December 11, 2014 · Abuse: Neglect
Citation FL149600Oregon Department of Human Services recorded a abuse: neglect on 2014-12-11 under report FL149600 for Failed to provide a safe medication administration system. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
November 25, 2014 · Licensing Violation
Citation FL149378Oregon Department of Human Services recorded a licensing violation on 2014-11-25 under report FL149378 for Failed to administer ordered medication. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
November 23, 2014 · Licensing Violation
Citation ES149366Oregon Department of Human Services recorded a licensing violation on 2014-11-23 under report ES149366 for Failed to provide a safe medication administration system. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
No fines or enforcement actions from the state licensing agency are in our data for this provider yet.
Staffing hours are published for nursing homes and for no other kind of provider. Federal law requires Medicare- and Medicaid-certified nursing homes to file payroll-based nurse hours with CMS every quarter, and no agency collects the same return from assisted living communities.
Ownership information not yet on file.
Watch this facility: new record changes publish to an RSS feed any feed reader can follow. No signup.
Each line is a difference between two readings of a government file. It says what the source reported, not what the provider did.
Jul 24, 2026First appeared in our data
This listing first appeared in the government file we read. That is usually when it entered the file, not the day it opened.
Reported by Oregon ODHS
Ratings, inspections, and penalties are public records, reproduced in plain English without edits to their substance. View source records · What these measures mean.
Genworth CareScout Cost of Care Survey · 2025
This provider doesn't publish a specific price to us. Below is the typical OR range for the care type(s) it offers. Use it as context, not a quote.
Assisted Living
Median · OR$6,875/moMemory Care
Median · OR$8,594/moOther licensed providers in Florence, with their own public records.
Cost data not yet available
Cost data not yet available
Cost data not yet available
A comparison puts both public records in one view and marks any measure the two are not held to alike, so a blank never reads as a bad score.
Deciding between options? Complete Guide to Assisted Living (2026)
Request info and we'll pass it directly to New Friends Memory and Residential Care of Florence, or call them at 5419028821 if you'd rather talk now.
Each block below is one file we read, the date on that file, and the fields on this page that came from it. The date is when the source published or we retrieved it, not the day we last looked at this listing.
Read how we handle every file on the data sources page.