Cello Memory Care
Cost data not yet available
Assisted Living, Memory Care
3321 Oak St · Florence, OR 97439 · Lic. #50R280 (OR) · 48 certified beds
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In Florence, Oregon, New Friends Memory and Residential Care of Florence is listed as an assisted living community. The OR licensing record reads "Active" for this listing. Its reported capacity is 48 beds. Our copy of the inspection record holds 170 citations, the newest dated 5 January 2026. Every fact above comes from the public records listed in the sources section on this page. The newest source file we hold for this listing is dated September 2026.
State licensing agency · Source data September 2026
Staffing rating
Not publishedQuality-measure rating
Not publishedInspections on record
170
Cited deficiencies
170
Staffing rating
Not publishedQuality-measure rating
Not publishedInspections on record
170
Cited deficiencies
170
Records from March 2010 to January 2026.
December 8, 2017 · Licensing Violation
Citation OR0001409500Oregon Department of Human Services recorded a licensing violation on 2017-12-08 under report OR0001409500 for Failed to provide a safe medication administration system. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
December 6, 2017 · Abuse: Neglect
Citation ES174861COregon Department of Human Services recorded a abuse: neglect on 2017-12-06 under report ES174861C for Failed to provide a safe medication administration system. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
November 25, 2017 · Licensing Violation
Citation FL174748Oregon Department of Human Services recorded a licensing violation on 2017-11-25 under report FL174748 for Failed to administer medication as ordered. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
November 10, 2017 · Abuse: Neglect
Citation ES174496Oregon Department of Human Services recorded a abuse: neglect on 2017-11-10 under report ES174496 for Failed to adequately care plan related to falls. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
October 26, 2017 · Abuse: Financial abuse
Citation FL174166Oregon Department of Human Services recorded a abuse: financial abuse on 2017-10-26 under report FL174166 for Failed to provide safe environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
October 25, 2017 · Abuse: Neglect
Citation FL174129Oregon Department of Human Services recorded a abuse: neglect on 2017-10-25 under report FL174129 for Failed to administer medication as ordered. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
September 25, 2017 · Abuse: Physical Abuse
Citation ES173660Oregon Department of Human Services recorded a abuse: physical abuse on 2017-09-25 under report ES173660 for Failed to follow care plan. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
September 21, 2017 · Licensing Violation
Citation SR20091Oregon Department of Human Services recorded a licensing violation on 2017-09-21 under report SR20091 for Failed to report potential or suspected abuse. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
September 21, 2017 · Abuse: Neglect
Citation FL173607Oregon Department of Human Services recorded a abuse: neglect on 2017-09-21 under report FL173607 for Failed to provide service. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
September 19, 2017 · Abuse: Financial abuse
Citation FL173547Oregon Department of Human Services recorded a abuse: financial abuse on 2017-09-19 under report FL173547 for Failed to protect resident from financial exploitation. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
September 4, 2017 · Abuse: Neglect
Citation FL173288Oregon Department of Human Services recorded a abuse: neglect on 2017-09-04 under report FL173288 for Failed to adequately care plan related to falls. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
August 17, 2017 · Licensing Violation
Citation ES173023Oregon Department of Human Services recorded a licensing violation on 2017-08-17 under report ES173023 for Failed to properly plan care. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
July 21, 2017 · Abuse: Financial abuse
Citation FL172579Oregon Department of Human Services recorded a abuse: financial abuse on 2017-07-21 under report FL172579 for Failed to protect resident from financial exploitation. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
June 2, 2017 · Abuse: Neglect
Citation FL171759Oregon Department of Human Services recorded a abuse: neglect on 2017-06-02 under report FL171759 for Failed to follow care plan. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
May 22, 2017 · Abuse: Neglect
Citation ES171534Oregon Department of Human Services recorded a abuse: neglect on 2017-05-22 under report ES171534 for Failed to properly plan care. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
May 17, 2017 · Licensing Violation
Citation FL171456Oregon Department of Human Services recorded a licensing violation on 2017-05-17 under report FL171456 for Failed to keep medication record current or accurate. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
May 2, 2017 · Abuse: Neglect
Citation FL171201Oregon Department of Human Services recorded a abuse: neglect on 2017-05-02 under report FL171201 for Failed to provide safe environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
February 1, 2017 · Abuse: Neglect
Citation FL179664Oregon Department of Human Services recorded a abuse: neglect on 2017-02-01 under report FL179664 for Failed to provide safe environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
January 28, 2017 · Abuse: Neglect
Citation FL179600Oregon Department of Human Services recorded a abuse: neglect on 2017-01-28 under report FL179600 for Failed to follow care plan. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
January 16, 2017 · Abuse: Neglect
Citation FL179289Oregon Department of Human Services recorded a abuse: neglect on 2017-01-16 under report FL179289 for Failed to intervene when resident's condition changed. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
No fines or enforcement actions from the state licensing agency are in our data for this provider yet.
Staffing hours are published for nursing homes and for no other kind of provider. Federal law requires Medicare- and Medicaid-certified nursing homes to file payroll-based nurse hours with CMS every quarter, and no agency collects the same return from assisted living communities.
Ownership information not yet on file.
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Each line is a difference between two readings of a government file. It says what the source reported, not what the provider did.
Jul 24, 2026First appeared in our data
This listing first appeared in the government file we read. That is usually when it entered the file, not the day it opened.
Reported by Oregon ODHS
Ratings, inspections, and penalties are public records, reproduced in plain English without edits to their substance. View source records · What these measures mean.
Genworth CareScout Cost of Care Survey · 2025
This provider doesn't publish a specific price to us. Below is the typical OR range for the care type(s) it offers. Use it as context, not a quote.
Assisted Living
Median · OR$6,875/moMemory Care
Median · OR$8,594/moOther licensed providers in Florence, with their own public records.
Cost data not yet available
Cost data not yet available
Cost data not yet available
A comparison puts both public records in one view and marks any measure the two are not held to alike, so a blank never reads as a bad score.
Deciding between options? Complete Guide to Assisted Living (2026)
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