Cello Memory Care
Cost data not yet available
Assisted Living, Memory Care
3321 Oak St · Florence, OR 97439 · Lic. #50R280 (OR) · 48 certified beds
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In Florence, Oregon, New Friends Memory and Residential Care of Florence is listed as an assisted living community. The OR licensing record reads "Active" for this listing. Its reported capacity is 48 beds. Our copy of the inspection record holds 170 citations, the newest dated 5 January 2026. Every fact above comes from the public records listed in the sources section on this page. The newest source file we hold for this listing is dated September 2026.
State licensing agency · Source data September 2026
Staffing rating
Not publishedQuality-measure rating
Not publishedInspections on record
170
Cited deficiencies
170
Staffing rating
Not publishedQuality-measure rating
Not publishedInspections on record
170
Cited deficiencies
170
Records from March 2010 to January 2026.
January 29, 2021 · Abuse: Neglect
Citation 00122842-AP-095413Oregon Department of Human Services recorded a abuse: neglect on 2021-01-29 under report 00122842-AP-095413 for Failed to properly plan care. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
November 20, 2020 · Abuse: Neglect
Citation 00112997-AP-087167Oregon Department of Human Services recorded a abuse: neglect on 2020-11-20 under report 00112997-AP-087167 for Failed to provide a safe medication administration system. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
June 21, 2020 · Abuse: Neglect
Citation 00089561-AP-067231Oregon Department of Human Services recorded a abuse: neglect on 2020-06-21 under report 00089561-AP-067231 for Failed to provide safe environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
June 14, 2020 · Licensing Violation
Citation OR0002525500Oregon Department of Human Services recorded a licensing violation on 2020-06-14 under report OR0002525500 for Failed to assure resident was safe. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
March 20, 2020 · Abuse: Neglect
Citation 00076533-AP-056424Oregon Department of Human Services recorded a abuse: neglect on 2020-03-20 under report 00076533-AP-056424 for Failed to provide oversight and monitoring of change of condition. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
September 30, 2019 · Abuse: Neglect
Citation 00056495-AP-039806Oregon Department of Human Services recorded a abuse: neglect on 2019-09-30 under report 00056495-AP-039806 for Failed to provide safe environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
August 6, 2019 · Abuse: Neglect
Citation 00043509AP-030479Oregon Department of Human Services recorded a abuse: neglect on 2019-08-06 under report 00043509AP-030479 for Failed to properly plan care. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
July 10, 2019 · Abuse: Neglect
Citation 00039619-AP-027869Oregon Department of Human Services recorded a abuse: neglect on 2019-07-10 under report 00039619-AP-027869 for Failed to provide safe environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
June 13, 2019 · Licensing Violation
Citation CO19311Oregon Department of Human Services recorded a licensing violation on 2019-06-13 under report CO19311 for Failed to provide safe environment. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
April 4, 2019 · Licensing Violation
Citation SR19120Oregon Department of Human Services recorded a licensing violation on 2019-04-04 under report SR19120 for Failed to report potential or suspected abuse. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
April 1, 2019 · Abuse: Neglect
Citation 00040267-AP-028317Oregon Department of Human Services recorded a abuse: neglect on 2019-04-01 under report 00040267-AP-028317 for Failed to provide a safe medication administration system. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
April 1, 2019 · Abuse: Neglect
Citation 00040271-AP-028323Oregon Department of Human Services recorded a abuse: neglect on 2019-04-01 under report 00040271-AP-028323 for Failed to keep medication record current or accurate. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
April 1, 2019 · Abuse: Neglect
Citation 00040274-AP-028326Oregon Department of Human Services recorded a abuse: neglect on 2019-04-01 under report 00040274-AP-028326 for Failed to keep medication record current or accurate. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
January 8, 2019 · Licensing Violation
Citation OR0001703709Oregon Department of Human Services recorded a licensing violation on 2019-01-08 under report OR0001703709 for Failed to make facility or resident records accessible. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
January 8, 2019 · Licensing Violation
Citation OR0001703703Oregon Department of Human Services recorded a licensing violation on 2019-01-08 under report OR0001703703 for Failed to have medication available. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
January 2, 2019 · Abuse: Restraints
Citation 00013982AP-010004Oregon Department of Human Services recorded a abuse: restraints on 2019-01-02 under report 00013982AP-010004 for Failed to assure resident rights. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
January 2, 2019 · Abuse: Neglect
Citation 00013982AP-010003Oregon Department of Human Services recorded a abuse: neglect on 2019-01-02 under report 00013982AP-010003 for Failed to properly plan care. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
December 21, 2018 · Abuse: Neglect
Citation 00013968AP-009989Oregon Department of Human Services recorded a abuse: neglect on 2018-12-21 under report 00013968AP-009989 for Failed to administer medication as ordered. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
December 21, 2018 · Licensing Violation
Citation SR19150Oregon Department of Human Services recorded a licensing violation on 2018-12-21 under report SR19150 for Failed to report potential or suspected abuse. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
December 20, 2018 · Abuse: Neglect
Citation 00011411-AP-008220Oregon Department of Human Services recorded a abuse: neglect on 2018-12-20 under report 00011411-AP-008220 for Failed to provide a safe medication administration system. Source: ODHS Licensed Long-Term Care Settings Search (as of 2026-07-24).
No fines or enforcement actions from the state licensing agency are in our data for this provider yet.
Staffing hours are published for nursing homes and for no other kind of provider. Federal law requires Medicare- and Medicaid-certified nursing homes to file payroll-based nurse hours with CMS every quarter, and no agency collects the same return from assisted living communities.
Ownership information not yet on file.
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Each line is a difference between two readings of a government file. It says what the source reported, not what the provider did.
Jul 24, 2026First appeared in our data
This listing first appeared in the government file we read. That is usually when it entered the file, not the day it opened.
Reported by Oregon ODHS
Ratings, inspections, and penalties are public records, reproduced in plain English without edits to their substance. View source records · What these measures mean.
Genworth CareScout Cost of Care Survey · 2025
This provider doesn't publish a specific price to us. Below is the typical OR range for the care type(s) it offers. Use it as context, not a quote.
Assisted Living
Median · OR$6,875/moMemory Care
Median · OR$8,594/moOther licensed providers in Florence, with their own public records.
Cost data not yet available
Cost data not yet available
Cost data not yet available
A comparison puts both public records in one view and marks any measure the two are not held to alike, so a blank never reads as a bad score.
Deciding between options? Complete Guide to Assisted Living (2026)
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