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Nursing Homes · Medicare certified

Willow Creek Nursing and Rehabilitation Center

2401 Wayne Memorial Drive · Goldsboro, NC 27534 · 200 certified beds

(919) 736-2121

NPI 1508802497 (opens in a new tab)

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About Willow Creek Nursing and Rehabilitation Center

Willow Creek Nursing and Rehabilitation Center is a nursing home in Goldsboro, North Carolina. Its capacity is 200 beds, above the North Carolina median of 102 for nursing homes. It is run by a for-profit operator and is part of Principle Long Term Care. It is Medicare certified. Its public inspection record shows 19 citations, the most recent on March 19, 2026. CMS also lists 3 fines or payment denials against it. Nurse staffing averages 3.78 hours per resident per day. It is one of 3 nursing homes listed in Goldsboro. Its public records were last updated in October 2026.

Public record

CMS Care Compare, updated October 2026

Certification

Medicare-certified.

Ratings

Overall

2.0

Staffing

2.0

Quality measures

4.0

CMS Care Compare, October 2026.

Inspection history (19)

Records from November 2023 to March 2026.

  • March 19, 2026

    Tag F0812

    Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

    Severity E: pattern, no actual harm, potential for more than minimal harm. Corrected April 7, 2026.

  • March 19, 2026

    Tag F0584

    Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

    Severity B: pattern, no actual harm, potential for minimal harm. Corrected April 7, 2026.

  • February 13, 2026

    Tag F0684

    Provide appropriate treatment and care according to orders, resident’s preferences and goals.

    Severity G: isolated, actual harm.

  • February 13, 2026

    Tag F0689

    Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

    Severity G: isolated, actual harm.

  • January 24, 2025

    Tag F0580

    Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.

    Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected January 29, 2025.

  • December 6, 2024

    Tag F0602

    Protect each resident from the wrongful use of the resident's belongings or money.

    Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected May 19, 2024.

  • December 6, 2024

    Tag F0658

    Ensure services provided by the nursing facility meet professional standards of quality.

    Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected January 24, 2025.

  • December 6, 2024

    Tag F0726

    Ensure that nurses and nurse aides have the appropriate competencies to care for every resident in a way that maximizes each resident's well being.

    Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected January 24, 2025.

  • December 6, 2024

    Tag F0695

    Provide safe and appropriate respiratory care for a resident when needed.

    Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected January 24, 2025.

  • December 6, 2024

    Tag F0760

    Ensure that residents are free from significant medication errors.

    Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected January 24, 2025.

  • December 6, 2024

    Tag F0584

    Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

    Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected January 24, 2025.

  • December 6, 2024

    Tag F0656

    Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.

    Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected January 24, 2025.

  • November 30, 2023

    Tag F0689

    Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

    Severity E: pattern, no actual harm, potential for more than minimal harm. Corrected December 28, 2023.

  • November 30, 2023

    Tag F0584

    Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

    Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected December 28, 2023.

  • November 30, 2023

    Tag F0688

    Provide appropriate care for a resident to maintain and/or improve range of motion (ROM), limited ROM and/or mobility, unless a decline is for a medical reason.

    Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected December 28, 2023.

  • November 30, 2023

    Tag F0812

    Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

    Severity E: pattern, no actual harm, potential for more than minimal harm. Corrected December 28, 2023.

  • November 30, 2023

    Tag F0582

    Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.

    Severity F: widespread, no actual harm, potential for more than minimal harm. Corrected December 28, 2023.

  • November 30, 2023

    Tag F0677

    Provide care and assistance to perform activities of daily living for any resident who is unable.

    Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected December 28, 2023.

  • November 30, 2023

    Tag F0867

    Set up an ongoing quality assessment and assurance group to review quality deficiencies and develop corrective plans of action.

    Severity F: widespread, no actual harm, potential for more than minimal harm. Corrected December 28, 2023.

See the source data on data.cms.gov (opens in a new tab)

Penalties (3)

Total fines: $15,358

  • February 13, 2026 · Fine

    CMS recorded a civil money penalty of $4,394 against this nursing home on February 13, 2026.

  • February 13, 2026 · Fine

    CMS recorded a civil money penalty of $4,394 against this nursing home on February 13, 2026.

  • December 6, 2024 · Fine

    CMS recorded a civil money penalty of $6,570 against this nursing home on December 6, 2024.

See the source data on data.cms.gov (opens in a new tab)

Staffing

3.78 nurse hours per resident per day in Q2 2026, about the same as in Q4 2025.

From the payroll records nursing homes file with CMS.

Ownership

For profit

Part of Principle Long Term Care, a chain of 37 nursing homes.

Average CMS star ratings across the chain: 2.9 overall, 2.8 for health inspections, 3.0 for staffing, 3.5 for quality measures.

Typical cost

CareScout Cost of Care Survey, 2025

This provider's prices aren't public. Here is what the same care typically costs in North Carolina.

Nursing Homes

North Carolina median$9,733/mo

Nearby alternatives

Other licensed providers in Goldsboro.

Deciding between options? Nursing Homes Guide: Skilled Nursing & Long-Term Care

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