Nursing Homes · Eatontown, NJ
Nursing Homes · Medicare certified
Shore Pointe Care Center
139 Grant Ave · Eatontown, NJ 07724 · 178 certified beds
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About Shore Pointe Care Center
Shore Pointe Care Center is a nursing home in Eatontown, New Jersey. Its capacity is 178 beds, above the Monmouth County median of 130 for nursing homes. It is run by a for-profit operator and is part of The Rosenberg Family. It is Medicare certified. Its public inspection record shows 26 citations, the most recent on November 17, 2025. CMS also lists 2 fines or payment denials against it. Nurse staffing averages 3.50 hours per resident per day. It is one of 2 nursing homes listed in Eatontown. Its public records were last updated in October 2026.
Public record
CMS Care Compare, updated October 2026
Certification
Medicare-certified.
Ratings
Overall
3.0Staffing
5.0Quality measures
4.0CMS Care Compare, October 2026.
Inspection history (26)
Records from May 2022 to November 2025.
November 17, 2025
Tag F0689Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Severity J: isolated, immediate jeopardy. Corrected December 11, 2025.
January 9, 2025
Tag F0882Designate a qualified infection preventionist to be responsible for the infection prevent and control program in the nursing home.
Severity F: widespread, no actual harm, potential for more than minimal harm. Corrected January 27, 2025.
January 9, 2025
Tag F0803Ensure menus must meet the nutritional needs of residents, be prepared in advance, be followed, be updated, be reviewed by dietician, and meet the needs of the resident.
Severity F: widespread, no actual harm, potential for more than minimal harm. Corrected January 27, 2025.
January 9, 2025
Tag F0836Ensure the facility is licensed under applicable State and local law and operates and provides services in compliance with all applicable Federal, State, and local laws, regulations, and codes, and with accepted professional standards.
Severity C: widespread, no actual harm, potential for minimal harm. Corrected January 27, 2025.
January 9, 2025
Tag F0584Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected January 27, 2025.
January 9, 2025
Tag F0658Ensure services provided by the nursing facility meet professional standards of quality.
Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected January 27, 2025.
January 9, 2025
Tag F0607Develop and implement policies and procedures to prevent abuse, neglect, and theft.
Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected January 27, 2025.
January 9, 2025
Tag F0880Provide and implement an infection prevention and control program.
Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected January 27, 2025.
January 9, 2025
Tag F0692Provide enough food/fluids to maintain a resident's health.
Severity G: isolated, actual harm. Corrected January 27, 2025.
January 9, 2025
Tag F0759Ensure medication error rates are not 5 percent or greater.
Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected January 27, 2025.
September 29, 2023
Tag F0686Provide appropriate pressure ulcer care and prevent new ulcers from developing.
Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected October 19, 2023.
September 29, 2023
Tag F0684Provide appropriate treatment and care according to orders, resident’s preferences and goals.
Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected October 19, 2023.
September 29, 2023
Tag F0658Ensure services provided by the nursing facility meet professional standards of quality.
Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected October 19, 2023.
September 29, 2023
Tag F0656Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected October 19, 2023.
September 29, 2023
Tag F0925Make sure there is a pest control program to prevent/deal with mice, insects, or other pests.
Severity E: pattern, no actual harm, potential for more than minimal harm. Corrected October 19, 2023.
September 29, 2023
Tag F0698Provide safe, appropriate dialysis care/services for a resident who requires such services.
Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected October 19, 2023.
September 29, 2023
Tag F0677Provide care and assistance to perform activities of daily living for any resident who is unable.
Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected October 19, 2023.
September 29, 2023
Tag F0584Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Severity E: pattern, no actual harm, potential for more than minimal harm. Corrected October 19, 2023.
May 26, 2022
Tag F0812Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Severity F: widespread, no actual harm, potential for more than minimal harm. Corrected May 27, 2022.
May 26, 2022
Tag F0558Reasonably accommodate the needs and preferences of each resident.
Severity E: pattern, no actual harm, potential for more than minimal harm. Corrected June 3, 2022.
Penalties (2)
Total fines: $135,795
November 17, 2025 · Fine
CMS recorded a civil money penalty of $108,154 against this nursing home on November 17, 2025.
January 9, 2025 · Fine
CMS recorded a civil money penalty of $27,641 against this nursing home on January 9, 2025.
Staffing
3.50 nurse hours per resident per day in Q2 2026, up from 3.30 in Q4 2025.
From the payroll records nursing homes file with CMS.
Ownership
For profit
Part of The Rosenberg Family, a chain of 16 nursing homes.
Average CMS star ratings across the chain: 2.9 overall, 2.4 for health inspections, 4.0 for staffing, 4.1 for quality measures.
Typical cost
CareScout Cost of Care Survey, 2025
This provider's prices aren't public. Here is what the same care typically costs in New Jersey.
Nearby alternatives
Other licensed providers in Eatontown.
Deciding between options? Nursing Homes Guide: Skilled Nursing & Long-Term Care
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