Nursing Homes · Rochester, NY
Nursing Homes · Medicare certified
Latta Road Nursing Home East
2102 Latta Road · Rochester, NY 14612 · 40 certified beds
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About Latta Road Nursing Home East
Latta Road Nursing Home East is a nursing home in Rochester, New York. Its capacity is 40 beds, below the Monroe County median of 120 for nursing homes. It is run by a for-profit operator and is part of Hurlbut Care. It is Medicare certified. Its public inspection record shows 17 citations, the most recent on April 18, 2025. CMS also lists 1 fine or payment denial against it. Nurse staffing averages 3.72 hours per resident per day. It is one of 23 nursing homes listed in Rochester. Residents and families can raise concerns with the New York State Long-Term Care Ombudsman Program at 1-855-582-6769. Its public records were last updated in October 2026.
Public record
CMS Care Compare, updated October 2026
Certification
Medicare-certified.
Ratings
Overall
3.0Staffing
3.0Quality measures
3.0CMS Care Compare, October 2026.
Inspection history (17)
Records from March 2022 to April 2025.
April 18, 2025
Tag F0700Try different approaches before using a bed rail. If a bed rail is needed, the facility must (1) assess a resident for safety risk; (2) review these risks and benefits with the resident/representative; (3) get informed consent; and (4) Correctly install and maintain the bed rail.
Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected June 2, 2025.
April 18, 2025
Tag F0695Provide safe and appropriate respiratory care for a resident when needed.
Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected June 2, 2025.
April 18, 2025
Tag F0812Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected June 2, 2025.
April 18, 2025
Tag F0677Provide care and assistance to perform activities of daily living for any resident who is unable.
Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected June 2, 2025.
April 18, 2025
Tag F0582Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.
Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected June 2, 2025.
April 18, 2025
Tag F0880Provide and implement an infection prevention and control program.
Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected June 2, 2025.
January 17, 2025
Tag F0729Verify that a nurse aide has been trained; and if they haven't worked as a nurse aide for 2 years, receive retraining.
Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected March 16, 2025.
January 16, 2025
Tag F0805Ensure each resident receives and the facility provides food prepared in a form designed to meet individual needs.
Severity G: isolated, actual harm. Corrected March 16, 2025.
January 16, 2025
Tag F0610Respond appropriately to all alleged violations.
Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected March 16, 2025.
August 8, 2023
Tag F0756Ensure a licensed pharmacist perform a monthly drug regimen review, including the medical chart, following irregularity reporting guidelines in developed policies and procedures.
Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected October 6, 2023.
August 8, 2023
Tag F0657Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals.
Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected October 6, 2023.
August 8, 2023
Tag F0760Ensure that residents are free from significant medication errors.
Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected October 6, 2023.
August 8, 2023
Tag F0610Respond appropriately to all alleged violations.
Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected October 6, 2023.
August 8, 2023
Tag F0761Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.
Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected October 6, 2023.
March 25, 2022
Tag F0677Provide care and assistance to perform activities of daily living for any resident who is unable.
Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected April 29, 2022.
March 25, 2022
Tag F0582Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.
Severity B: pattern, no actual harm, potential for minimal harm. Corrected April 29, 2022.
March 25, 2022
Tag F0761Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.
Severity D: isolated, no actual harm, potential for more than minimal harm. Corrected April 29, 2022.
Penalties (1)
Total fines: $8,979
January 16, 2025 · Fine
CMS recorded a civil money penalty of $8,979 against this nursing home on January 16, 2025.
Staffing
3.72 nurse hours per resident per day in Q2 2026, up from 3.63 in Q4 2025.
From the payroll records nursing homes file with CMS.
Ownership
For profit
Part of Hurlbut Care, a chain of 13 nursing homes.
Average CMS star ratings across the chain: 3.9 overall, 3.8 for health inspections, 2.7 for staffing, 3.1 for quality measures.
- Parent company: Hurlbut Health Consulting, LLC
Typical cost
CareScout Cost of Care Survey, 2025
This provider's prices aren't public. Here is what the same care typically costs in New York.
What Medicaid pays nursing homes
This is what New York Medicaid pays a nursing home for each resident per day. It is not what a family pays privately, but it shows what the state treats as the cost of a day of care.
Median facility daily rate
$273.87per day
About $8,326 a month.
Median we calculated from the state's own facility rate file, January 1, 2025. Based on 591 facilities.
Source: NYSDOH: January 2025 Nursing Home Initial Rates (Type NF MedicaidRate) (opens in a new tab), updated 2025-01-01
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